Setting Clear Objectives

by Mickey Mixon


To achieve a goal, there is a process that you should implement.  This process is to streamline and analyze your objectives.  Begin at the very beginning at the smallest, specific part.  An objective is a way of knowing what action or plan is to be taken and identifying the expected results.  This plan provides a set of small steps so that achieving the goal will be easier, and not as complicated as when the goal is being considered alone.


Peter Ducker documented a book published in 1954 entitled Practiced Management or MBO which stands for Management by Objectives.  This is a program that consists of simple but very useful processes in order to meet commitments in an organization or for personal plans.


MBO consists of 5 steps:


1.         It should be SPECIFIC.  It is better to accomplish one goal at a time rather than thinking of several different plans at one time.  A single objective cannot be derived if there are two or more results expected.  What’s important is that there is a need to clarify what is to be achieved and should have your full attention.


2.         It should be MEASURABLE.  A lot of things that are not tangible are hard to measure and there are things that are really measurable for the mere fact that it includes numbers or ratings.  Take the service industry for example, it is hard to measure how the service was delivered but if the number of complaints is counted, then there is a specific number that can be used to rate the effectiveness of the service.


In offices, the number of tasks or assignments that were accomplished is used as basis for the measurement.  Cooperation can also be measured by means of getting a subordinate and peer survey.  How fast or slow assistance was provided to a certain individual is enough to provide information on how situations can be measured.  Try not to use general terms when making an objective statement.  It should be something clear and specific like: to write, to recite, to perform, to fix, to process, to designate, to purchase, to choose, to reprogram, etc.


3.         It should be ATTAINABLE.  The resources available give information on how an objective can be attained.  This must be something that is derived from fact and very realistic.  It could be that a certain objective is indeed realistic but the time frame to reap the result may not be.  It is better to say objectives that can be factual, because this promotes motivation.


4.         It should be RESULT-ORIENTED.  An objective should be stated clearly so that the expectations are clear.  Focus on the end result, as this will be your guide whether or not the objective to reach the goal is effective and meaningful.  Is this objective going to help an individual grow or succeed?  Will it be beneficial to all concerned?  Once the success has been attained and all the plans were completed then it is a success.


5.         It should be TIME BOUND.  There should be a limit to all the things needed to be accomplished.  This matters since the root of any plan can be traceable.  This will also tell if the objective is effective enough not to cause any delay.  There will also be more of the sense of fulfillment once a goal is attained with the objectives set earlier than a deadline.


To sum it all up, develop an objective that is easily measured, that can be attained, within a limited time, this will help in determining if the objective is realistic enough, meaningful, and proven to be worthwhile to everyone involved.  A chart or journal can be kept to keep track of any opportunities and strengths that were met along the way.  This will also indicate the time that was consumed and the length of the objective developed.  A successful objective helps motivate the individual or the group involved toward greater achievements.


About the Author – Mickey Mixon

Sugar Land Businessman Mickey Mixon is a Licensed Private Investigator, and a Talented Internet Marketer specializing in New Media and Affiliate Marketing . Mickey’s career includes a 15 year career in Houston Texas area retailing, owning stores in 5 malls until 1998. In 1997 he formed the PI firm American Information Bureau/American Investigation Brokers LLC. In 1996 he published his first book, Job Search Survival ,with an updated edition released on July 4, 2009. He is also Ministry Coordinator for the SCBC Job’s Ministry in Sugar Land TX.  Contact Mickey at